About The Main Man

Anthony Caliendo | The Main Man

Meet The Main Man, Anthony Caliendo.

Anthony discovered his entrepreneurial instincts early in life, which piqued his desire for success and fortune. At 18, he became the youngest manager at that time to oversee Chicago Health Clubs and with his mentor, Al Philips, built the World Gyms with Arnold Schwarzenegger. Afterwards, Caliendo went on Wall Street as a stock broker where his instincts and thirst for sales domination accelerated.

This financial success on Wall Street to a number of notable business ventures. Anthony Caliendo mastered the art of personal branding. He became known as “The Main Man” in the mortgage business. He created of one of South Florida’s most successful conglomerate of mortgage and real estate services. As a local celebrity, Caliendo was regularly featured on TV, radio and at special events.  During the housing market crisis and the US’s worst economic recession since the Great Depression, Caliendo re-invented himself. He became the #1 Italian Cheese Salesman in the USA as the iconic “The Big Cheese” and “The Cheese Boss.” Caliendo directed his manufacturing plant’s national and global expansion initiatives and doubled the company’s revenues inside of 5 years.

Anthony defines himself as an “outrageous and relentless sales professional.”  It is with this outrageous and relentless mentality that he constructed a fail-proof sales model encompassing concepts that would be the basis for sales training for his and clients sales staff.  These concepts and motivational themes of past and present inspired him to write “The Sales Assassin”  and become a sales motivational speaker and sales coach to salespeople in all industries.

Anthony Caliendo lives, works and plays in South Florida with his wife Lynette and their children Shawyn, Steven, Kristen, Anthony, Jr., Giovanni, Gianna Bella, Isabella and Luciano.

Best Selling Author

The Main Man, Anthony Caliendo is the Ultimate Sales Assassin Master! He will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery.  His 2nd Book, Cracking the Code to Success is co-authored with Brian Tracy and offers powerful secrets into growing your wealth.